Meet our B2B Marketing Manager, Joan Abebe!
Joan works on marketing and growth for Thriva Solutions and joined the team in 2022. She is leading the development of the Thriva Solutions marketing strategy including producing content for the website, event marketing collateral, social media, and other communication pieces.
- At Thriva Solutions my job is to...build awareness of the brand, attract new customers and make people ask the question "Why Thriva Solutions?"
- Diagnostics as a Service matters because… it makes a difference to people’s lives. Consumers increasingly demand access, convenience and transparency in their testing needs and DaaS has the potential to make lab testing a more integrated part of virtual, at home, consumer care.
- The biggest influence on my career has been...my mum.
- The professional principle I refuse to compromise on is...honesty and integrity.
- The secret to a winning team is...communication and making time for fun.
- The website I can't do without is...Amazon!
- My superpower would be...telepathy.
- I wanted to grow up to be...a fashion designer (and was briefly!).
- My bad habit is....watching pretty much any reality shows.
- Breakfast is...either oats with nut butter and fruit, eggs, or a protein shake.
- You might not know me as....a nervous public speaker;
- I'd advise my younger self to...embrace failure.
- The last time I danced was...a few weekends ago.
- Happiness is...somewhere sunny, sitting on a beach with good friends and a cold glass of rosé.
- Five years from now Thriva Solutions will be...taking over the DaaS world!